Hyper-Localism; why everything is getting closer and closer to us.

The rise of supporting local is not showing any signs of slowing down, so businesses should seriously start taking a closer look at their models to ensure they are going to future-proof themselves. It’s no longer just a buzz phrase, ‘shop local’, ‘support local’, ‘buy local’, it’s now a major consideration that is pushing international brands out of favour.

Consumers are prepared to spend more on locally-sourced goods, the days of buying cheap shit based on price alone is slowly being replaced with investing in good…