Sarah Greenwood – Medium

Sarah Greenwood

Sarah Greenwood

Does your brand need a TikTok campaign?

Exploring why advertising agencies are moving their budgets from TVC into more authentic, cost-effective digital channels.

3 min readAug 8, 2021

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Sarah Greenwood

Why we’ll start to hear less about Sustainability and more about Regeneration

Let’s not just sustain our planet, let’s regenerate it!

4 min readJul 25, 2021

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Why we’ll start to hear less about Sustainability and more about Regeneration

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Sarah Greenwood

Why we need to overcome fear to fulfil our dreams; I’ve been too scared to share.

Do words have meaning if they are never heard? Does writing exist if it is never shared?

3 min readJul 5, 2021

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Why we need to overcome fear to fulfil our dreams; I’ve been too scared to share.

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Sarah Greenwood

Hyper-Localism; why everything is getting closer and closer to us.

The rise of supporting local is not showing any signs of slowing down, so businesses should seriously start taking a closer look at their…

3 min readJul 4, 2021

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Hyper-Localism; why everything is getting closer and closer to us.

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Sarah Greenwood

Being an overnight success; it actually takes a lot of time.

TikTok stars will have you believe that anyone can start an account, share content and grow to a huge audience in mere months. Whilst a…

4 min readJul 3, 2021

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Being an overnight success; it actually takes a lot of time.

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Sarah Greenwood

Apple and Disney together in new TVC spot for the latest iPad Pro… but did you spot any of these…

On face value it seems bizaar that Apple would use their major rival’s lyrics to sell a new product. My first reaction was one of shock and…

2 min readJul 1, 2021

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Apple and Disney together in new TVC spot for the latest iPad Pro… but did you spot any of these…

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Sarah Greenwood

A Poem About Mosquitoes

At work we do weekly creative challenges, just for fun. Each week, a random word is pulled out of a hat and then we’re tasked to bring it…

1 min readJun 30, 2021

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A Poem About Mosquitoes

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Sarah Greenwood

Why businesses need to target the ‘Conscious Consumer’

For a while, if a company or product was shamelessly using ‘green marketing’ to boost sales it was labelled as ‘green-washing’ and often…

4 min readJun 29, 2021

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Why businesses need to target the ‘Conscious Consumer’

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Sarah Greenwood

Struggle with compliment or complement?

I used to. I was constantly Googling this to make sure I was using the correct spelling. I made up a little poem one day and I have never…

1 min readJun 27, 2021

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Struggle with compliment or complement?

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Sarah Greenwood

Re-branding Beer. How beer went from glum to glam.

Beer has come a long way. From the beer-bellied, lager-lout, lad culture of sinking pint after pint of cheap, tap whatever… to an…

5 min readJun 26, 2021

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Re-branding Beer. How beer went from glum to glam.

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Sarah Greenwood

Sarah Greenwood

A Londoner now living in Melbourne. A Creative Strategist and advertising copywriter with a particular interest in ethical commentary.

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