Sarah GreenwoodDoes your brand need a TikTok campaign?Exploring why advertising agencies are moving their budgets from TVC into more authentic, cost-effective digital channels.Aug 8, 2021Aug 8, 2021
Sarah GreenwoodWhy we’ll start to hear less about Sustainability and more about RegenerationLet’s not just sustain our planet, let’s regenerate it!Jul 25, 2021Jul 25, 2021
Sarah GreenwoodWhy we need to overcome fear to fulfil our dreams; I’ve been too scared to share.Do words have meaning if they are never heard? Does writing exist if it is never shared?Jul 5, 2021Jul 5, 2021
Sarah GreenwoodHyper-Localism; why everything is getting closer and closer to us.The rise of supporting local is not showing any signs of slowing down, so businesses should seriously start taking a closer look at their…Jul 4, 2021Jul 4, 2021
Sarah GreenwoodBeing an overnight success; it actually takes a lot of time.TikTok stars will have you believe that anyone can start an account, share content and grow to a huge audience in mere months. Whilst a…Jul 3, 2021Jul 3, 2021
Sarah GreenwoodApple and Disney together in new TVC spot for the latest iPad Pro… but did you spot any of these…On face value it seems bizaar that Apple would use their major rival’s lyrics to sell a new product. My first reaction was one of shock and…Jul 1, 2021Jul 1, 2021
Sarah GreenwoodA Poem About MosquitoesAt work we do weekly creative challenges, just for fun. Each week, a random word is pulled out of a hat and then we’re tasked to bring it…Jun 30, 2021Jun 30, 2021
Sarah GreenwoodWhy businesses need to target the ‘Conscious Consumer’For a while, if a company or product was shamelessly using ‘green marketing’ to boost sales it was labelled as ‘green-washing’ and often…Jun 29, 2021Jun 29, 2021
Sarah GreenwoodStruggle with compliment or complement?I used to. I was constantly Googling this to make sure I was using the correct spelling. I made up a little poem one day and I have never…Jun 27, 2021Jun 27, 2021
Sarah GreenwoodRe-branding Beer. How beer went from glum to glam.Beer has come a long way. From the beer-bellied, lager-lout, lad culture of sinking pint after pint of cheap, tap whatever… to an…Jun 26, 2021Jun 26, 2021
